Chanel Buys 25% of Swiss Watchmaker MB&F

In a significant move within the luxury sector, Chanel has acquired a 25% stake in the independent Swiss watchmaker MB&F, as announced by the brand on Thursday. Founder Maximilian Büsser retains a majority share of 60%, while his partner Serge Kriknoff holds 15%. This partnership is expected to provide MB&F with stability and resilience, aligning with the brand's long-term strategic goals. Büsser emphasized the importance of this investment, stating it is a natural evolution for the company, which is set to celebrate its 20th anniversary next year. He noted that the partnership with Chanel will allow MB&F to maintain its independent path while benefiting from access to Chanel's extensive network of specialized suppliers, enhancing operational capabilities without the pressure for rapid growth. Chanel's investment reflects its commitment to the future of high-end watchmaking, as the company seeks to partner with luxury specialists to preserve and develop expert craftsmanship. Frédéric Grangié, president of Chanel Watches & Fine Jewellery, expressed enthusiasm for the collaboration, highlighting shared values of independence, creativity, and excellence between the two brands. Founded in 2005, MB&F, which stands for Maximilian Büsser & Friends, is known for its innovative approach to watchmaking, creating what Büsser describes as "Horological Machines" that blend art and engineering. This strategic partnership marks a pivotal moment for both brands in the luxury watch industry.