KFC introduces digital pet toy inspired by fried chicken

In Spain, KFC introduced a unique digital pet toy called Eduardochi from November 26 to 28, 2024, during a promotional event at a pop-up Chicken Store located in Madrid's Plaza de Callao. This launch was centered around a nostalgic concept, bringing back fond memories of the 1990s craze for Tamagotchi virtual pets. Unlike typical virtual pets which usually feature animals or fictional characters, Eduardochi humorously focuses on taking care of a chicken drumstick. To attract customers, KFC provided limited edition Eduardochi devices during the event, along with captivating promotions and discounts, making it an exclusive experience for attendees. Prior to the event, Eduardochi became a viral sensation online, stemming from a social media meme where users humorously named everyday objects, with a chicken drumstick receiving the name ‘Eduardo’. This light-hearted trend captivated the public's imagination, and KFC cleverly seized the opportunity to develop a quirky brand identity around this character, which also included the release of a limited-edition perfume inspired by the same theme. The digital pet toy not only serves as entertainment but also connects with consumers’ nostalgia for simpler times, encouraging interactions that blend creativity with branding strategies. From November 25, the Eduardochi became accessible via the KFC app and website, allowing fans to engage with the drumstick pet digitally. Starting December 3, the device will be available in KFC restaurants throughout Spain at the low cost of €3.99 (approximately $4.22 USD), provided that customers purchase a menu item. This pricing strategy aims to make it widely available while supplies last. By using promotions and limited-time offers, KFC tactfully enhances its engagement with customers, drawing them back into its stores and creating buzz around the brand. With the launch of Eduardochi, KFC illustrates how brands can creatively tap into pop culture trends and nostalgia to strengthen their connection with the target audience, paving the way for innovative marketing strategies going forward, which could reshape how fast-food businesses engage with both new and loyal customers alike. Overall, the release of Eduardochi signifies a culturally resonant choice for a promotional campaign, presenting a fun and humorous twist in how companies interact with consumers in a competitive market. By intertwining food with modern digital experiences, KFC bridges a gap between product and entertainment seamlessly.