Apr 23, 2025, 12:00 AM
Apr 23, 2025, 12:00 AM
Ford introduces luxury Platinum Plus package for Super Duty pickups
- Ford has introduced the Platinum Plus package as an upgrade for its full-size Super Duty pickups in 2025, replacing the Limited trim.
- The package offers a more luxurious interior and exclusive customer experience perks, such as discounts and direct communication with Ford experts.
- This strategy aims to improve customer loyalty and engagement in a competitive market for premium trucks and SUVs.
In the United States, Ford has launched an upgraded version of its full-size trucks called the Platinum Plus package for the 2025 model year. This new offering comes as a replacement for the previously available Limited trim and aims to cater to customers seeking more luxury in their vehicles. The introduction of the Platinum Plus package is part of Ford's strategy to deepen customer engagement and maintain loyalty among affluent buyers, as larger profit margins from premium vehicles such as trucks and SUVs are essential for the sustainability of Ford's business operations. The Platinum Plus package enhances the customer experience with a focus on exclusivity and luxury. It features a premium leather interior in a dark tan color called
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