Claire Greaves Ventures with Celeste Barber

Claire Greaves, co-founder of the popular Australian athleisure brand P.E Nation, has opened up about her transition into a new business chapter following her split from co-founder Pip Edwards. In a recent interview with Marie Claire, Greaves reflected on the end of her decade-long partnership with Edwards, which was marred by rumors of discord. Edwards has also stepped down from her role, marking a significant shift in the brand's leadership. In her conversation with Celeste, Greaves emphasized the collaborative nature of their new working relationship, stating, "You're the ideas, you're the brand, and I'm building the business behind it." Celeste praised Greaves for her support during this career transition, highlighting the importance of camaraderie in business. Their partnership appears to be rooted in mutual respect and friendship, which they believe is essential for success. Greaves, who left her role at P.E Nation in March, was noted for her contributions to the brand's growth alongside Edwards. The company announced her departure as a move towards pursuing other creative endeavors while retaining her position on the board. Following Greaves' exit, Edwards took over as the sole creative director, leading a rebranding effort that culminated in a successful showcase at Sydney Fashion Week. However, in a surprising turn, Edwards has also announced her departure from P.E Nation, stating it is time for her to enter a "personal Re/Creation era." This leaves the future of the brand in a state of transition as both founders seek new paths.