Google Signals Shift in Fitbit's Future with Pixel Watch 3 Launch

In a recent announcement, Google has indicated a significant shift in the future of Fitbit following the launch of the Pixel Watch 3. The tech giant revealed that the Pixel Watch 3, which operates on WearOS, will represent the new direction for Fitbit smartwatches, moving away from traditional Fitbit designs. Unlike the Fitbit Sense 2, which boasts a battery life of nearly a week, the Pixel Watch 3 is expected to last only about a day on a single charge. Despite this transition, Google has not completely ruled out the continuation of higher-end Fitbit models. A spokesperson emphasized the company's commitment to Fitbit and its user base, stating, “We are very committed to Fitbit, and even more importantly to the customers that use and depend on those products and technology.” This suggests that while the brand may evolve, it will still cater to its existing customers. Moreover, Google acknowledged that many of the health and fitness features integrated into the Pixel Watch 3 stem from Fitbit's innovative advancements in the fitness tracking space. This raises the question of whether Fitbit could revert to its roots as a dedicated fitness tracker company, similar to its early days in the market. As the landscape of wearable technology continues to evolve, the future of Fitbit remains uncertain, but it is clear that Google is steering the brand towards a new identity within its broader ecosystem.