Man licks frozen billboard and faces consequences in Sydney
- A man licked a frozen billboard in Sydney's Pitt Street mall during a promotional event by V Energy.
- His tongue became stuck, prompting an amusing rescue effort by a security guard.
- V Energy humorously advised against licking ice sculptures and offered a present to the man.
On a warm and humid day in December 2024, a unique promotional display by V Energy in Sydney, Australia, led to a rather unexpected and embarrassing incident. The company had set up a frozen billboard made of ice in the bustling Pitt Street mall as part of a marketing campaign to promote its Refresh drinks. The display attracted attention from the public, and one of the onlookers made a spontaneous decision to lick the ice sculpture in an attempt to cool down. This choice quickly turned unfortunate as the man's tongue became stuck to the frozen surface. Despite his efforts and the assistance of a security guard who tried to rescue him by pouring lukewarm water over his tongue, the man found himself increasingly embarrassed as onlookers witnessed his predicament. It remains unclear how long this unusual scenario lasted, but according to witnesses, he seemed to maintain a sense of humor and coolness through the ordeal as bystanders took videos and shared them on social media. The viral nature of the incident caught the attention of V Energy, who responded with a lighthearted remark and an unexpected outreach to the man. The company's spokesperson humorously advised the public against licking ice sculptures in public areas and encouraged people instead to enjoy their Refresh drinks. They even offered a present to the man involved, inviting him to direct message them on social media. This incident serves as an amusing reminder of the lengths some individuals will go to in order to beat the heat, as well as a cautionary tale regarding spontaneous behavior in public settings. The viral video of the incident continues to circulate on the internet, generating both laughter and concern regarding public safety and awareness around promotional displays.