Dec 12, 2024, 12:00 AM
Dec 12, 2024, 12:00 AM

The panettone rises: is it the new fashion icon of desserts?

Highlights
  • Panettone has gained international popularity as a holiday dessert, especially in countries like France.
  • Marco Colagreco, renowned chef, introduced a special Menton lemon panettone at his bakery for the holidays.
  • The growing interest highlights panettone's transformation into a symbol of luxury and craftsmanship.
Story

In recent years, the traditional Italian dessert known as panettone has gained significant popularity outside of Italy, particularly in countries like France. Its rise as a sought-after delicacy is attributed to its unique qualities, including its airy texture and incorporation of candied fruits and raisins, which resonate well with the festive spirit of the holiday season. Chef Marco Colagreco, noted for his culinary expertise at the three-Michelin-starred Mirazur restaurant in Menton, France, introduced a special panettone made with IGP Menton lemons at his Mitron Bakery during the 2024 holiday season. This addition highlights the blend of Italian and French cultures and showcases how artisanal baking brings depth and meaning to the dish. The panettone’s appeal goes beyond taste; it represents a deeper connection to traditions and family memories, often evoking feelings of warmth and togetherness. Matteo Cunsolo, owner of La Panetteria bakery in Parabiago, emphasizes the significance of panettone as an icon of Italian craftsmanship, stating that artisanal versions embody the dedication and skill of their creators. As more bakeries increase their production and introduce innovative flavors like chocolate, the packaging has also become a significant factor for consumers, placing panettone in a similar category to designer handbags. Bakery Olivieri 1882 is actively contributing to this trend by making high-quality panettone accessible in luxury boutiques and department stores worldwide. Each panettone is viewed not just as a dessert but as a unique experience that evokes nostalgia and joy. The changing perception of panettone reflects the evolution of culinary traditions and consumer preferences, particularly during the holiday season. The variety of choices, from traditional recipes to modern flavors, is reshaping how people celebrate, with panettone being a central figure in holiday gatherings. This dynamic blend of culture, tradition, and quality has solidified panettone’s status as a fashionable and meaningful treat among food enthusiasts and casual consumers alike.

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