Dec 11, 2024, 10:56 AM
Dec 10, 2024, 12:00 AM

Saudi Arabia to inject over a billion dollars into PGA Tour—what's the real cost?

Provocative
Highlights
  • FIFA confirmed Saudi Arabia as the host of the men's 2034 World Cup following a lengthy and opaque bid process.
  • The decision is accompanied by critical views on human rights, particularly concerning migrant labor conditions in the kingdom.
  • The event represents a significant aspect of Saudi Arabia's sports investment strategy, aimed at improving its global image.
Story

Saudi Arabia has been confirmed as the host for the men's soccer 2034 World Cup, a decision announced by FIFA on December 11, 2024. This victory caps a 15-month bid process that some have criticized for a lack of transparency and competition. FIFA President Gianni Infantino played a crucial role in steering the decision towards Saudi Arabia, which presented no rival candidate during the bidding. Human rights organizations have raised alarms about the impact this decision may have on migrant workers' lives in the kingdom, echoing concerns previously voiced during Qatar's hosting of the 2022 World Cup. Despite the criticisms, FIFA and Saudi officials argue that hosting the World Cup could lead to social changes in the kingdom, potentially providing greater rights and freedoms, especially for women. The backlash from international human rights groups has been significant, with many calling the sponsorship of soccer events by Saudi Arabia as an attempt to ‘sportswash’ its reputation. This financial investment in global sports is part of Crown Prince Mohammed bin Salman’s Vision 2030 initiative to bolster the country’s international image and diversify its economy. The anticipated event will coincide with the construction of ambitious stadiums in Saudi Arabia, including one located 350 meters above the ground and another on a 200-meter cliff. For the tournament, FIFA is interested in adjusting traditional scheduling to accommodate local climates and other international sporting events, leading to discussions about suitable dates in 2034. The outcome of this decision suggests a growing trend of alliances between FIFA and Saudi Arabia, indicated by the newly created sponsorship category for the Saudi oil firm Aramco and significant investments from the Public Investment Fund (PIF). Meanwhile, the PIF is also concluding a deal to acquire a stake in the PGA Tour, signaling continued Saudi investment in global sports. Such spending has already influenced European soccer through hefty transfers and player payments. The merging interests of Saudi Arabia in both soccer and golf exemplify the shift in global sports governance and strategy, with expectations that public scrutiny may not deter their ambitions.

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