Delivery systems provide unexpected sustainability benefits during holidays

In Breda, Netherlands, on December 2, 2024, Hans Quak, a Professor of Smart Cities and Logistics at Breda University of Applied Sciences, addressed concerns surrounding the impact of holiday season online shopping on delivery efficiency and sustainability. He pointed out that the surge in online purchases during peak shopping days, such as Black Friday and Cyber Monday, creates significant stress on logistics systems. Despite challenges like staff shortages and rising energy costs, Quak emphasized that home delivery during this period can actually offer sustainability benefits, contrary to popular belief. Quak's research indicates that many consumers are frustrated by delays in their deliveries, primarily due to a lack of proper communication rather than the delays themselves. Consumers tend to be more understanding if they receive clear and accurate information about their orders. He believes that improving communication can greatly enhance customer satisfaction, thereby preserving the delivery sector's reputation. The study highlights that consumers are more willing to accept delays if they are reassured about the reasons behind them. Another key point raised by Quak is the importance of alternative delivery methods, such as using pick-up points, which can significantly alleviate the pressure on logistics networks. By utilizing these centers, environmental impacts can be reduced while enhancing logistic efficiency. Quak asserts that as consumers recognize the benefits of these sustainable options, they become more inclined to make environmentally responsible choices. This shift in behavior can contribute positively to the overall sustainability of the logistics sector. As the holiday rush approaches, Quak advises both consumers and suppliers on making more sustainable choices. He encourages consumers to consider the hidden costs associated with so-called 'free' deliveries and suggests that opting for local shopping through walking or cycling can have a positive impact. The insights from Breda University underscore the need for better communication and informed decisions in achieving a more sustainable delivery system during the busy holiday season.