Apple makes strides in foldable iPhone development in 2025

In June 2025, Apple initiated the first prototype phase for its long-rumored foldable iPhone, marking a significant milestone in its development. Unlike competitors such as Samsung and Motorola, this is Apple's first foray into the foldable smartphone market. The news came from supply chain sources, indicating that the development process is on track. According to reports, if everything progresses as planned, prototype testing may be completed by the end of 2025. Following this, Apple would enter the Engineering Verification Test phase, setting the stage for a potential launch in the second half of 2026. The foldable iPhone aims to avoid common drawbacks present in existing folding smartphones, particularly the visible crease that many users find unappealing. Apple is pursuing a design that minimizes or hides this crease, addressing a significant user concern. Analysts suggest that this aspect could make the device a game-changer in the foldable phone segment, reflecting Apple's strategy of not rushing but seeking to perfect its products before market release. As Apple moves forward, it will be interesting to observe how the business landscape of folding phones evolves, with several competitors already available in the market. The successful launch of a foldable iPhone could reinforce Apple's reputation for innovation, reminiscent of past milestones achieved with the iPod and iPhone. The reported prototype progress contradicts earlier speculation which suggested that a foldable device might not debut until 2027, providing further optimism for Apple fans awaiting a revolutionary new product. Overall, the advancements highlight Apple's ongoing commitment to innovation, continuous improvement, and responsiveness to consumer desires. The move into foldable technology represents an important direction for the company as it looks to maintain its competitive edge and, potentially, set new standards in the smartphone market.