Dollar General and Macy's announce holiday strategies for 2024
- Dollar General is launching a holiday toy guide and a digital guide with various gift categories.
- Macy's will introduce the Holiday Square at its Herald Square store and participate in The Holiday Shops at Bryant Park.
- Both retailers are preparing for a holiday season marked by a projected 4.8% growth in retail sales and a significant rise in e-commerce sales.
In the United States, Dollar General and Macy's have unveiled their holiday strategies for the upcoming season. Dollar General plans to introduce a holiday toy guide and a digital holiday guide featuring various gift categories, including beauty, electronics, and home goods. This initiative comes as e-commerce sales are expected to rise significantly, with a projected 9.5% increase in online sales compared to the previous year, amounting to approximately $271.58 billion. The company emphasizes its role as a key destination for families seeking affordable holiday items. Macy's, on the other hand, is launching the Holiday Square by Urbanspace at its Herald Square store in New York, which will run from November 1, 2024, to January 3, 2025. Additionally, Macy's will have a presence at The Holiday Shops at Bryant Park starting October 25, showcasing products related to the Thanksgiving Day parade. These efforts reflect Macy's commitment to enhancing the holiday shopping experience for customers. Both retailers are responding to a robust retail market, with total retail sales projected to grow by 4.8% year-over-year during the holiday season. This growth is indicative of consumer confidence and spending, particularly in the e-commerce sector. As inflation concerns persist, retailers are focusing on promotions and deals to attract shoppers. Overall, the strategies employed by Dollar General and Macy's highlight the competitive landscape of the retail industry as they prepare for a busy holiday season, aiming to meet the diverse needs of consumers while navigating economic challenges.