Hong Kong aims to revitalize tourism with panda sculpture tour

Hong Kong is set to welcome thousands of giant panda sculptures in a new initiative to enhance tourism in the city. This project, known as PANDA GO! FEST HK, features 2,500 sculptures that were unveiled at a launch ceremony held at Hong Kong's airport. The first public display will take place at the Avenue of Stars in Tsim Sha Tsui, a highly frequented shopping area, starting this weekend. The exhibition will later expand to three additional locations, including Ocean Park, the home of the city's two recently born panda cubs. The panda sculptures aim to leverage the growing enthusiasm for pandas, especially since the birth of two cubs in a local theme park, to help improve visitor numbers. This initiative reflects Hong Kong's strategy of using the popularity of pandas as a tool for economic recovery in a bid to regain its status as a leading tourism destination in Asia. Policymakers and tourism industry representatives are optimistic about the potential influence of the panda-themed displays, which could cater to travelers looking for unique experiences while visiting the city. The creation of the panda sculptures involved both local artisans and renowned figures, such as musician Pharrell Williams, who have contributed special-edition designs. Some of these exclusive pieces will be auctioned online for charity, with the funds directed towards conservation efforts for giant pandas at Ocean Park. Meanwhile, An An and Ke Ke, two pandas recently gifted to Hong Kong from Beijing, were displayed during a media preview, providing a sneak peek at the attractions to come. The public will have the opportunity to see the new pandas along with the sculptures shortly, marking a significant renaissance in Hong Kong's attraction lineup. As this initiative progresses, local businesses have been encouraged to take advantage of the panda tourism trend, often referred to as a 'panda economy', to capture potential increases in visitor spending and engagement.