Smart Communications enhances cloud capabilities with Joisto acquisition
- Smart Communications acquired Joisto to enhance its data archival capabilities, supporting regulatory compliance.
- The acquisition allows customers to manage and retrieve digital records efficiently, meeting industry regulations.
- This move marks a significant step in Smart Communications' growth strategy in customer communications management.
On April 24, 2025, Smart Communications announced its acquisition of Joisto, a cloud data archiving company, which will significantly bolster its existing cloud-based platform for enterprise customer communications. This strategic acquisition is intended to address the growing demands for regulatory-compliant storage and management of digital records across various industries. With Joisto's expertise in cloud archival, the combined capabilities aim to facilitate seamless document retrieval while adhering to stringent data retention regulations relevant in sectors like finance, healthcare, insurance, and government. The announcement was made by Leigh Segall, the CEO of Smart Communications, who expressed enthusiasm about incorporating Joisto's advanced technologies and expertise into their operations. This merger comes at a crucial time as organizations worldwide are increasingly focused on modernizing their customer communication methods amidst rising regulatory obligations related to data privacy and retention. Joisto’s solutions offer significant advantages in managing large volumes of documents securely and efficiently, further supporting Smart Communications' expanding role in providing integrated customer interaction solutions. Both companies have emphasized their commitment to compliance, particularly regarding GDPR standards, which is essential in today's digital landscape. The acquisition signifies a strategic alignment of two cloud-based entities that prioritize delivering trustworthy and secure archival services. As Smart Communications seeks to strengthen its presence in the cloud CCM (Customer Communications Management) and IXM (Interaction Experience Management) sectors, partnering with Joisto allows for a broader set of offerings that can cater to an array of enterprise clients globally. Analyst firms have recognized Smart Communications as a leader in its field, underlining the company's innovation and forward-thinking vision in customer communications. The integration of Joisto is expected to enhance current offerings substantially, simplifying processes and improving accessibility for clients. As both companies move forward together, they aim to continue evolving their solutions in tandem with industry trends and client needs, particularly in enabling advanced customer interactions throughout the customer lifecycle.