Fox to launch streaming service Fox One before NFL season
- Fox Corporation plans to launch Fox One, integrating various Fox brands into a streaming service.
- The platform will provide live-streaming and on-demand access for both loyal viewers and new subscribers.
- Fox aims to maintain traditional subscribers while expanding its customer base through this new streaming service.
In the United States, Fox Corporation is set to launch its direct-to-consumer streaming service titled Fox One this fall, strategically timed ahead of the National Football League season. Fox CEO Lachlan Murdoch revealed this development during a quarterly earnings call, noting this new platform will integrate multiple Fox brands. The service aims to provide subscribers with live-streaming and on-demand access to various channels, including FOX News, FOX Sports, and other Fox entertainment content. Fox One will cater to a wide audience, addressing both 'cord-cutters' and 'cord-nevers' by providing an advanced user experience through personalization technology. Murdoch emphasized the platform’s construction, which focuses on optimizing viewing preferences by offering a comprehensive suite of Fox's content on a single platform. This move is designed to engage loyal Fox viewers while also attracting new customers who prefer to access content outside of traditional cable subscriptions. The announcement comes after Fox's significant financial growth, with the company reporting quarterly revenue of $4.37 billion, marking a 27% increase from the previous year. The demand for digital streaming has surged in recent years, forcing media companies like Fox to adapt their strategies to capture the shifting viewer habits. As part of this transition, Murdoch highlighted that pricing for the new service will align with current wholesale pricing trends, aiming to strike a balance that preserves traditional cable subscribers while generating sustainable growth in the streaming domain. Fox's cautious approach includes ensuring that current cable subscribers are not alienated by the launch of Fox One. Murdoch confirmed that existing subscribers would have access to this new service without any additional fees, making the transition smoother for users already invested in the Fox ecosystem. Overall, Fox One represents a crucial step in the evolution of Fox Corporation's media offerings, positioning it competitively within the rapidly expanding streaming landscape while maintaining its traditional audience base.