Nickelodeon to Broadcast NFL Playoffs in 2024

In an exciting announcement, CBS Sports president David Berson revealed that Nickelodeon will once again host a wild card playoff game in January, continuing its unique partnership with the NFL. This will be the fourth playoff game simulcast on the children's network since the initiative began in the 2020 season, with the first being the NFC Wild Card game between the Chicago Bears and New Orleans Saints in January 2021. The response to these broadcasts has been overwhelmingly positive, prompting CBS to continue the tradition. Following the success of the Bears-Saints game, Nickelodeon aired another playoff game in 2022 featuring the San Francisco 49ers and Dallas Cowboys. Additionally, the network has incorporated Christmas Day games into its schedule for the past two seasons, further engaging its young audience. Last season, CBS's broadcast rights to the Super Bowl allowed for a special simulcast of the 49ers versus Kansas City Chiefs game, creatively branded as "Super Bowl LVIII: Live from Bikini Bottom." This broadcast featured augmented reality elements with beloved characters like SpongeBob SquarePants, along with fun features such as touchdown replays using Ninja Turtle avatars and celebratory slime cannons. The popularity of alternate broadcasts is on the rise, with Nickelodeon's innovative approach attracting significant viewership. The Bears-Saints game became Nickelodeon's most-watched program in four years, while the Super Bowl simulcast averaged 1.2 million viewers, showcasing the network's ability to captivate a diverse audience beyond its typical demographic.