Subaru maintains vehicle sales despite tariff concerns
- A screenshot of an email suggested Subaru would pause vehicle sales due to new tariffs imposed by President Trump.
- This situation was causing uncertainty among retailers and customers, leading to discussions about pricing and supply chain impacts.
- Despite the rumors, Subaru of America confirmed that it has not stopped selling vehicles in the United States.
In early April 2025, a rumor circulated about Subaru of America pausing vehicle sales due to recent tariffs imposed by U.S. President Donald Trump. This claim originated from a screenshot of an email allegedly sent by Lisa (Kline) Quan, an executive within the company, which stated that Subaru would pause accepting sold vehicle orders starting March 29 to evaluate the impact of new tariffs on their business. The tariffs included a significant 25% tax on automobile imports and parts, raising concerns over pricing and supply chain disruptions. Despite these claims, Subaru has explicitly stated that it has not halted vehicle sales in the U.S. market, aiming to reassure customers and partners regarding its operations during uncertain economic conditions. The company’s communications emphasized a commitment to keeping vehicle prices stable for those already in the pipeline and planned to keep its retailers updated. Furthermore, Subaru refrained from confirming the authenticity of the circulated email or other related letters regarding company strategy in light of these tariffs. Effective communication and clarity will be essential for Subaru of America as it navigates potential changes and challenges posed by tariffs and assesses their broader impact on the automotive industry and market performance.