Canada's Purpose Economy: Transforming Business for Sustainability
- Coro Strandberg chairs the Canadian Purpose Economy Project, aiming to integrate social purpose in Canadian businesses.
- The initiative involves educational programs and governance frameworks to promote purpose-driven corporate practices.
- A collective vision is emerging to redefine the role of businesses, fostering a system focused on societal and environmental well-being.
Canada is witnessing a transformative movement towards a Purpose Economy, driven by visionary leaders like Coro Strandberg, who has over three decades of experience in integrating social and environmental goals within the corporate sector. The Canadian Purpose Economy Project (CPEP), chaired by Strandberg, aims to mainstream social purpose across Canadian businesses, moving away from the entrenched profit-first mindset established over the last 50 years. CPEP outlines a strategic framework called the 'Ten Levers of Change,' focusing on corporate governance, investor engagement, and educational initiatives to foster purpose-driven practices in businesses. Furthermore, the initiative includes collaboration with various organizations to provide guidance on embedding social purpose into business models, ultimately envisioning a future wherein businesses operate collectively for societal and environmental welfare. This paradigm shift is expected to establish Canada as a leader in promoting a Purpose Economy, inspiring similar movements worldwide.