How does WhatsApp make money?
- WhatsApp has introduced features for businesses to interact with customers directly through the app.
- Users can book services like bus tickets without leaving the chat, particularly in regions like Bangalore.
- The potential revenue from these interactions is estimated to be worth several billion dollars.
In India, WhatsApp has become a significant platform for businesses, allowing them to interact with customers through messaging. This feature enables users to book services, such as bus tickets, directly within the app, streamlining the process without leaving the chat. The potential revenue from these interactions is substantial, estimated to be worth several billion dollars. While WhatsApp remains free for users, it monetizes through premium services for businesses, particularly in regions like Bangalore, where such functionalities are being adopted. Other messaging apps, like Snap, rely heavily on advertising for revenue, showcasing a different approach to monetization in the tech industry. The overall trend indicates that messaging apps are increasingly integrating business functionalities, which could reshape how users engage with these platforms in the future.