Aug 11, 2024, 12:00 AM
Aug 11, 2024, 12:00 AM

Dermatologist Launches Innovative Skincare Brand Focused on Efficacy and Value

Highlights
  • Dermatologist Antony Nakhla has launched a beauty brand focusing on luxury sunblock for affluent clients in Southern California.
  • His goal is to encourage the use of sunscreen among individuals who often prioritize beauty and skincare.
  • This initiative reflects a growing trend in the beauty industry towards incorporating sun protection into luxury products.
Story

Dr. Antony Nakhla, a dermatologist catering to Southern California's elite clientele, has ventured into the beauty industry with a mission to promote the use of sunscreen among his clients. Frustrated by the high costs and questionable ingredients of existing luxury skincare products, Nakhla sought to create a line that genuinely delivers value and efficacy. During a recent visit to New York, Nakhla expressed his disappointment with the luxury skincare market, stating that many products lack meaningful ingredients despite their hefty price tags. He likened the experience to purchasing a luxury car, where one can understand the cost through its components. In contrast, he found that many skincare products do not justify their prices upon examining their ingredient lists. To address this gap, Nakhla developed a unique formulation he calls “Peptide-rich Plasma.” This patent-pending blend consists of laboratory-produced extracts that mimic the molecular structure of human skin. By focusing on high concentrations of active ingredients and advanced technology, he aims to provide a product that stands out in a crowded market. With a significant personal investment of several hundred thousand dollars, Dr. Nakhla is determined to transform his venture from an “expensive science project” into a successful enterprise, hoping to redefine luxury skincare by prioritizing both quality and affordability.

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