Velvet Taco opens first UK restaurant in London spring 2025
- Velvet Taco will open its first UK restaurant in Piccadilly Circus, London, in 2025.
- The restaurant will feature a diverse menu, including local favorites and signature Tex-Mex dishes.
- This expansion reflects a growing trend of American fast food chains entering the UK market.
In 2025, Velvet Taco, a Tex-Mex fast food chain, will open its first UK restaurant in Piccadilly Circus, London. This marks a significant expansion for the brand, which originated in Dallas, Texas, in 2011 and has grown to nearly 50 locations across the United States. The London restaurant will feature a diverse menu, including local favorites like Fish 'n Chips and signature items such as the Spicy Tikka Chicken. Additionally, it will offer a full bar with popular drinks like the Kick Ass Margarita. The decision to launch in Piccadilly Circus reflects the brand's strategy to establish itself in vibrant, high-traffic areas that attract a global audience. Clay Dover, the president and CEO of Velvet Taco, expressed excitement about the brand's growth and international expansion, highlighting the importance of this new location. The restaurant is expected to cater to both locals and tourists, providing a unique dining experience that combines Tex-Mex flavors with British influences. This opening follows the announcement of Chick-fil-A's expansion into the UK, which will include multiple locations in Belfast, Leeds, Liverpool, and London. Chick-fil-A's entry into the market is anticipated to create around 400 jobs and will feature menu items tailored to local tastes, such as savory biscuits and ranch-flavored dipping sauces. Overall, Velvet Taco's debut in London signifies a growing trend of American fast food chains entering the UK market, aiming to capture the interest of British consumers with innovative menu offerings and a lively dining atmosphere.