Best Buy taps Neal Sample to lead digital transformation
- Best Buy has selected Neal Sample as its new chief digital and technology officer, effective July 14, 2025.
- Neal Sample has extensive experience, having previously worked at Walgreens, Northwestern Mutual, and Express Scripts.
- The company aims to enhance its digital strategy to remain competitive in the consumer electronics market.
In the United States, Best Buy announced the appointment of Neal Sample as its new chief digital and technology officer, effective July 14, 2025. With an extensive background in technology and leadership across various industries, Sample was chosen to spearhead Best Buy's digital transformation efforts. Previously, he served as executive vice president and CIO at Walgreens Boots Alliance and held various leadership roles at Northwestern Mutual and Express Scripts. His academic credentials include a PhD in Computer Science from Stanford University, which further enhances his suitability for this pivotal role. Neal Sample succeeds Brian Tilzer, who has been with Best Buy since 2018, overseeing the company’s digital, analytics, and technology initiatives. Tilzer's tenure included experience as Chief Digital Officer at CVS Health before joining Best Buy. The leadership transition comes as Best Buy recognizes the need to strengthen its digital presence within the competitive landscape of consumer electronics, where technological innovation plays a critical role in market positioning. Best Buy's CEO, Corie Barry, emphasized Sample's unique experience in both traditional and technology-driven environments. Sample expressed enthusiasm for joining Best Buy at this critical juncture, stating his admiration for the brand and its commitment to innovation. His role will primarily focus on accelerating digital initiatives that enhance customer experience and add value. Barry described Sample's leadership approach as one that would position the company to act with increased speed, clarity, and conviction, essential traits for thriving in an evolving market. Given the competitive dynamics in the retail space, this leadership change signifies Best Buy's proactive strategy to adapt and thrive against both traditional competitors and digital-native companies. By appointing a leader with Sample's extensive experience and vision, Best Buy aims to bolster its technological capabilities and improve customer engagement in the digitally transforming landscape.