Sep 30, 2024, 7:38 PM
Sep 30, 2024, 2:39 PM

INVIDI, Thaicom, and PSI Transform Thailand’s Media Landscape in 2024

Highlights
  • De.Fi World 2024 will take place on November 11, 2024, in Bangkok, gathering over 1,000 attendees from more than 30 countries to discuss decentralized finance.
  • INVIDI Technologies has partnered with Thaicom and PSI to launch addressable advertising solutions in Thailand, aiming to enhance the advertising experience for viewers and increase revenue for content providers.
  • These initiatives reflect the ongoing technological advancements in both the finance and media sectors, indicating a shift towards more targeted and efficient solutions.
Story

On September 30, 2024, De.Fi announced the upcoming De.Fi World 2024 conference, scheduled for November 11, 2024, at The Athenee Hotel in Bangkok, Thailand. This significant event will gather over 1,000 participants from more than 30 countries, focusing on the latest trends in decentralized finance (DeFi). Keynote speakers include industry leaders from various prominent organizations, discussing topics such as ReStaking and Real World Assets. The conference aims to foster networking opportunities, particularly for C-level executives, and is supported by over 30 industry players. In a separate announcement, INVIDI Technologies revealed a partnership with Thaicom and PSI to transform Thailand's media landscape through addressable advertising. This collaboration aims to enhance the advertising model by allowing targeted ads, which benefits content providers, advertisers, and viewers alike. The addressable advertising market in Thailand is projected to grow significantly, with a 19% CAGR over the next five years. Both events highlight the rapid evolution of technology in their respective fields, with De.Fi focusing on financial innovations and INVIDI addressing advancements in media advertising. The De.Fi World 2024 conference will provide a platform for discussions on emerging technologies, while the partnership between INVIDI, Thaicom, and PSI aims to leverage technology for better advertising solutions. These developments reflect a broader trend of technological integration in finance and media, indicating a future where targeted solutions are increasingly prevalent in both sectors.

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