Ashton Hall's six-hour morning routine sparks viral memes
- Ashton Hall's video showcases his elaborate six-hour morning routine which became viral.
- Medical experts debate the safety and efficacy of the practices used, particularly mouth taping.
- The popularity of the routine has significantly impacted related brands and sparked widespread discussion.
In February 2023, viral fitness creator Ashton Hall posted a video showcasing his extensive morning routine that starts at 3 a.m. The routine spans almost six hours and includes actions such as massaging his face with a banana peel, using mouth tape, and dunking his face in icy water multiple times. The video gained traction on platforms like Twitter/X, leading to widespread memes and reactions. Hall presented his morning schedule as a solution to issues like lack of productivity and weak decision-making, urging followers to adopt early mornings for better mental clarity and productivity. The unconventional practices highlighted by Hall garnered interest and skepticism alike. Mouth taping, while claimed to enhance nasal breathing, has prompted medical professionals to caution against it due to possible respiratory risks. Additionally, Hall's use of Saratoga Spring Water during face dunking has sparked a trend that the water brand acknowledged with their own promotional content, aligning themselves with Hall's viral status. This interaction has transformed Hall into a trendsetter in wellness routines on social media, influencing both consumer behavior and brand marketing. Though cold water immersion has some scientific backing—specifically in areas like alertness and temporary skin appearance improvement—there's little evidence supporting the efficacy of using banana peels for skincare. Experts have noted the mixed results of cold immersion regarding skin health, suggesting that it should not replace traditional skincare protocols. Hall's morning routine reflects a broader trend where unconventional wellness practices garner viral interest, but medical advice warns against blindly following viral trends without understanding potential risks. As discussions around Hall's morning routine unfold, they emphasize the intersection of wellness culture, social media influence, and consumer behavior. The water brand's engagement with the meme highlights how significant social media discourse can impact market trends, as shown by the 2% stock increase for Saratoga's parent company following Hall's viral post. This phenomenon underlines how internet virality not only affects individual influencers but also various industries connected to health and wellness.