Chipotle delivers burritos by drone in Dallas
- Chipotle introduced an autonomous delivery service called Zipotle in Dallas, Texas.
- The service utilizes drones to deliver digital orders to customers, initially focusing on a select few in Rowlett.
- This innovation aims to provide quick and sustainable food delivery while expanding service to hard-to-reach areas.
In Texas, Chipotle recently made headlines by introducing a groundbreaking autonomous aerial delivery service. This new initiative, partnered with Zipline, aims to streamline the delivery of digital orders in the Dallas area to enhance customer convenience. Initially available to a limited number of users in Rowlett, a suburb of Dallas, the service allows customers to enjoy their favorite Chipotle menu items delivered by drone. The first Chipotle location to launch this service is situated at 3109 Lakeview Parkway, promising rapid delivery of food to customers’ homes. The autonomous delivery system, branded as Zipotle, utilizes small aircraft referred to as Zips to carry orders directly to customers within minutes of ordering. The process begins with a Chipotle employee packing the order and placing it at a designated “Zipping Point,” from which the drone autonomously retrieves it. This innovation is set to transform the customer experience by ensuring that food remains fresh and hot upon arrival. As noted by Chipotle's president Curt Garner, the service aims to reach areas that are typically difficult to serve, such as backyards and public parks, thereby expanding the brand's delivery capabilities. Drones involved in the service are capable of carrying orders weighing up to 5.5 pounds, with plans to eventually increase this limit to 8 pounds. Currently, Zipotle is operational from noon to 8 p.m. CT, seven days a week, and there are intentions to extend these hours to 10 p.m. in the future. The company highlights that all items on the menu, from burritos to tacos, are available for delivery via this innovative method. With a strong focus on efficiency and environmental sustainability, Zipline’s operations align with Chipotle's mission to cultivate a better world through a quicker and greener delivery service. As the CEO of Zipline, Keller Rinaudo Cliffton remarked, the rapid service not only enhances convenience but embodies a futuristic approach that consumers will soon view as normal. In the coming weeks, Chipotle anticipates an expansion of the service to more customers, intending to create a broader impact on food delivery methods in the area.