Butterball turkeys sell for $0.25 a pound amid abuse scandal

In the United States, Butterball turkeys have seen a dramatic decrease in sales, culminating in the revelation that some stores are selling these turkeys for as low as $0.25 per pound, which is a significant drop from typical prices. This price reduction has been sparked by the resurfacing of a disturbing video showing instances of animal abuse dating back to 2006 at a Butterball processing plant in Arkansas. Despite the company's efforts to clarify that the abusive incidents occurred years before they underwent privatization and became certified by American Humane, the public's reaction has been overwhelmingly negative, leading to reduced demand during the holiday season. The video, shared widely on social media, showcases employees engaging in inappropriate behavior with turkeys, which has fueled animal rights advocates' campaigns against the brand. As a result, consumers are increasingly hesitant to purchase Butterball products, opting instead for other brands. Amidst concerns about food pricing and the overall cost of living, many consumers are aware of the implications behind the discounts being offered by Butterball, highlighting a broader trend of declining turkey sales in the country. This backdrop of ethical concerns coupled with economic pressures has created a perfect storm for Butterball, historically recognized as one of the largest turkey producers in the U.S. The company's corporate communications emphasized their commitment to animal welfare. However, their assurances seem to have fallen on deaf ears, as Tumblr and TikTok users continue to circulate the video, mocking the company’s cooking tips and spurring negative online sentiment. The company is now battling not only through traditional sales metrics but also through social media, where viral content is fast-tracking its reputation issues. Ultimately, while the fallout from the ancient footage and the social media response has led to immediate financial repercussions, the long-term implications for Butterball's brand image and consumer trust remain to be seen. The controversy has raised awareness about animal treatment within the food industry, prompting consumers to reflect on their purchasing decisions during a critical shopping season.