Marrakech Hotel Opens as Contemporary Art Gallery with 300+ Digital Works

Izza, a new hotel in Marrakech's medina, opened last year, featuring 14 rooms that combine traditional Moroccan architecture with contemporary art. The hotel showcases over 300 pieces of digital art from emerging Moroccan and international artists, creating a unique atmosphere that aims to be both a welcoming space and a cultural hub. The name Izza pays tribute to a Berber woman, reflecting the hospitality ethos of the region. The hotel’s design is inspired by the 1970s socialite and interior designer Bill Willis, enhancing its luxurious appeal. Guests can enjoy amenities such as private courtyards, lounges, and a rooftop bar and restaurant, where British chef Paul Weaver has curated a menu of Moroccan-influenced sharable plates. The hotel emphasizes comfort and quality, featuring Egyptian cotton bed linens, organic bath products, and hand-finished details. The art displayed throughout the hotel, including large-scale portraits at the reception, adds to the immersive experience, inviting guests to appreciate the blend of cultures and eras. Izza aims to create a memorable experience for visitors, distinguishing itself from typical hotel stays by fostering a sense of community and connection. The hotel’s tagline, “house of friends,” reflects its mission to welcome guests warmly, reminiscent of the hospitality shown by Berber society to travelers. This innovative approach to hospitality and art makes Izza a noteworthy addition to Marrakech’s vibrant cultural landscape. Through its diverse art collection and thoughtfully designed spaces, Izza not only provides a luxurious stay but also serves as a platform for emerging artists, bridging the gap between traditional Moroccan culture and contemporary artistic expression.