Deliveroo's Most Ordered Dishes Revealed in 2024
- The most popular dish ordered via Deliveroo in the UK was eight boneless wings from Wingstop, also ranking second globally.
- Interesting entries included a whole cucumber from Waitrose and white wine from Co-op, highlighting unusual food preferences among UK customers.
- The data reflects a significant rise in grocery essentials ordered through Deliveroo, indicating changing consumer habits towards convenience and local tastes.
In the UK, Deliveroo unveiled its annual report detailing the most ordered dishes for the year. The standout item was the eight boneless wings from Wingstop, which captured the top position. This dish not only topped the UK chart but also achieved second place in the global standings. Following closely were two Caesar salads, indicating a trend towards healthier dining options among consumers. The surprise inclusion of a whole cucumber from Waitrose as the fourth most ordered item showcases unusual choices in consumer preferences, along with a white wine from Co-op securing a spot in the top ten. The ordering habits suggest a notable shift in the marketplace, where grocery essentials are becoming commonplace in food delivery services. London, in particular, showed distinctive ordering trends with residents gravitating towards gourmet items such as Perello olives and gourmet crisps. Additionally, the data revealed regional peculiarities, with residents of Royal Tunbridge Wells ordering the most Champagne across the UK. The findings highlight a significant increase in grocery essentials among the most ordered items, with a 600% rise in such orders compared to the previous year. This shift may reflect consumers prioritizing convenience and adapting their shopping practices in response to ongoing trends in food delivery services.