Croissant crowned best new app at MacStories awards

In late October 2023, a new social media app called Croissant was launched, aimed primarily at facilitating simultaneous posting on platforms like Bluesky, Mastodon, and Threads. This app is available on iOS, iPadOS, and macOS and has been well-received for its utilitarian design, which concentrates on an efficient compose view that allows users to 'write once and push a button.' By streamlining the posting process across different platforms, Croissant addresses common issues faced by users with disabilities, such as fine-motor fatigue and cognitive load. The app's interface includes progress bars, which confirm that posts have been successfully sent to each service, thereby enhancing user experience. Developers Ben McCarthy and Aaron Vegh emphasized the goal of simplicity and accessibility while building the app. Notably, they included features like an inline alt-text editor to make it easier for users to create alt text for images. This design choice serves to nudge all users toward accessibility, making it a more inclusive platform for sharing content. As the developers continue to assess and improve Croissant, they acknowledge some areas that could benefit from tighter integration of accessibility features, such as automated alt-text generation using AI. The launch of Croissant at the MacStories Selects Awards, where it was named 'Best New App,' underscores its potential impact on the social media landscape. The app was developed in response to an increasing demand for tools that alleviate the burdens associated with managing multiple social media accounts. Within this context, Croissant emerges not just as a tool for efficiency but as a means to cater to diverse user needs—making social media more accessible and less taxing. As users increasingly seek platforms that cater to their specific needs while navigating the complex web of social media alternatives, Croissant's focus on accessibility and functionality may place it at a competitive advantage. The recognition at the MacStories Selects Awards further validates its operational premise and capabilities, suggesting that it could set a standard for future developments in this space.