Oct 13, 2024, 6:30 AM
Oct 13, 2024, 6:30 AM

Amazon Fire TVs Get Major Free Update to Compete with Sky

Highlights
  • Amazon will add the Freely streaming platform to its Fire TV smart TVs this autumn.
  • Users will be able to access channels like BBC and ITV without needing an aerial, as content will be delivered via broadband.
  • This update aims to enhance the viewing experience and provide greater access to free content for UK audiences.
Story

In the UK, Amazon has announced a significant update for its Fire TV smart TVs, set to roll out this autumn. This update will introduce the Freely streaming platform, allowing users to access a variety of channels including BBC, ITV, Channel 4, Channel 5, and U without the need for an aerial. Instead, content will be delivered via a broadband connection, similar to the Sky Glass service. This move is part of a broader trend where more manufacturers are integrating streaming services into their televisions, enhancing the viewing experience for consumers. Jonathan Thompson from Everyone TV expressed excitement about collaborating with Amazon, highlighting the importance of providing easy access to public service broadcasters and free-to-view content. Emma Gilmartin from Amazon emphasized that this partnership will add value for Fire TV customers by offering a wider selection of free TV shows, films, and live channels. The integration of Freely into Fire TV is expected to unify the increasingly fragmented viewing landscape in the UK, making it easier for audiences to find and enjoy quality content.

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