Tucker Carlson launches new venture after Hitler podcast backlash

Tucker Carlson has recently announced a new venture in the tobacco industry, launching a product called Alp in November. This decision follows significant backlash he faced after hosting a guest on his podcast who defended Adolf Hitler, which drew widespread criticism, including from the White House. Carlson had previously endorsed Zyn nicotine pouches but has since distanced himself from the brand due to its parent company, Philip Morris International, and their political donations, particularly to Kamala Harris. Carlson's shift away from Zyn stems from his belief that the brand does not resonate with conservative values, claiming it is more suited for 'women and liberals.' His comments about Zyn, which he described as a 'powerful work enhancer,' were met with disapproval from Philip Morris, who stated that his remarks lacked scientific basis and could mislead consumers. Carlson expressed frustration over their response, asserting that he was merely joking and that he wanted to create a product that aligns with the beliefs and culture of his audience. In a bid to differentiate his new product, Carlson criticized Zyn in various interviews, suggesting it is not appropriate for men. He emphasized the need for a brand that reflects the style and aesthetic of its users, contrasting it with what he perceives as a politically correct approach from established companies. This venture comes at a time when Carlson is attempting to reclaim his narrative following the controversy surrounding his podcast. The backlash from his podcast episode, which included controversial statements about World War II and Hitler, has not only affected his public image but also prompted him to pivot towards a business that he believes better represents his audience's values. Carlson's new product launch is seen as a direct response to both the criticism he faced and his desire to establish a brand that resonates with conservative consumers.