Apple prepares to launch the iPhone 17 this September

In the United States, Apple has been known for its predictable release schedule for new iPhone models over the last decade. Traditionally, the company announces new devices at an event held in early September. The only notable deviation occurred in 2020, when the iPhone 12 and 12 Pro were released later due to the COVID-19 pandemic. With 2025 approaching, the rumors about the iPhone 17 are beginning to swirl. This year, the first Tuesday of September falls immediately after Labor Day, which means Apple might opt for a Wednesday announcement on September 3 or a Tuesday on September 9. The anticipated iPhone 17 lineup is expected to include new base models along with the Pro and Pro Max versions, with speculation pointing towards them being available for preorder the Friday following the announcement. If the timeline follows historical patterns, this would suggest preorders starting on September 5 or September 12, with a full release shortly thereafter on either September 12 or September 19. In addition, there are ongoing discussions regarding the company's strategy to release a potential lower-cost option, the iPhone 16E, in February 2026, suggesting a separation of product offerings throughout the year. Additionally, the trends indicate that Apple might alter its future release strategy starting with the iPhone 18, anticipated in 2026. Reports suggest that only premium models, such as the Pro series and a possible foldable version, would be targeted for September launch, while other models may be released in subsequent months, incorporating a strategic decision to optimize sales for the holiday shopping season by concentrating on higher-end models. Thus, as anticipation builds among consumers, Apple's carefully orchestrated schedule appears to remain intact. However, the introduction of varying release months for different models could confuse some customers but ultimately might serve to boost sales and revenue during peak shopping periods. As the September announcement approaches, all eyes will be on the brand to see how it delivers its next flagship device and if the whispers surrounding its features and capabilities hold true.