Oregon apple surprises with rich pink flesh

In the rural region of Oregon, a unique apple variety has captured the interest of cider makers. This apple, found in the mid-20th century by a couple, stands out due to its bright magenta flesh, which is quite unexpected for those who first bite into it. The couple stumbled upon the apple tree while walking on their property, noting its unusual color compared to ordinary apples. It wasn't until later that a former field manager, Louis Kimzey, rediscovered the apple, leading to further interest and research by Oregon State University. The process of grafting was introduced due to the apple’s variability in characteristics, beginning its journey into the hands of new farmers interested in cultivating it. At first, the apples were sold under the name Hidden Rose, a trademark from previous owners. The distinct apple variety is now known to produce high-quality juice that has won accolades at the NW Cider Cup, showcasing its appeal to cider makers. The discovery and subsequent cultivation of this apple highlight the intersection of tradition and innovation within agriculture. Farmers are recognizing the economic value of these apples, even though they initially faced challenges in selling the product due to its cosmetic imperfections. As the word spread, the apples gained a market niche among cider makers who appreciate their unique qualities, leading to ongoing interest and careful management of this rare varietal. The story of this apple, rich in lore and color, continues to unfold as it becomes a staple in regional cider production.