Amusement parks brace for tough summer due to tariffs and economic uncertainty

In 2025, regional amusement parks in the United States are experiencing a summer season marked by a significant economic landscape shaped by tariffs and overall economic uncertainty. These challenges are particularly evident as families prefer local parks over expensive trips to major destinations like Disney World, influencing attendance and spending patterns. The tariffs, which initially started as 10% in February and fluctuated significantly, have created additional costs for park owners who source materials from China. To mitigate these costs, some amusement parks are absorbing the tariffs rather than passing them onto customers through higher ticket prices. This approach reflects a strategic decision aimed at maintaining customer loyalty and affordability during a time when families are already facing pressure from inflation. For instance, a park owner noted that they decided against increasing ticket prices for the season to support families on Long Island and their guests, indicating a willingness to prioritize customer experience over short-term financial gains. Attendance figures suggest that despite economic concerns, there is a 4% increase in visitors compared to the previous year, highlighting a strong demand for affordable local fun. Customers have also shown a trend of purchasing tickets closer to their intended visit dates, indicating a cautious approach to travel planning in light of ongoing economic pressures. This shift may signal a desire for families to evaluate value and budget opportunities before committing to multi-day vacations, as expressed by park management. While the season is currently going well, park operators do express worries about the lingering mood of consumers, which could affect last-minute trip decisions. As summer progresses, it remains to be seen how these economic factors will influence family vacations and the overall performance of regional amusement parks into the busy months ahead.