Dolce & Gabbana showcases men's couture in Sardinia

In 2011, Dolce & Gabbana launched a more affordable line called D&G, aimed at a younger market, which caused concern among their financial team as it overshadowed their main collection. In 2012, the designers ventured into haute couture, a move typically seen as less commercially viable. They have since focused on Italian craftsmanship, traveling across the country to incorporate local traditions into their designs. This year, they showcased their haute couture for men in Sardinia, celebrating the region's culture through food, music, and local artisans. The collaboration with Sardinian tailors highlighted the commitment to authenticity, as the designers sought to create garments that reflected the rich heritage of the area, even if it meant lengthy production times. Their approach emphasizes a genuine partnership with local communities, reinforcing the importance of cultural preservation in fashion.