Naomi Osaka’s Ruffles and Bows

Naomi Osaka is set to debut her unique U.S. Open outfit at the Billie Jean King National Tennis Center in Queens, New York, during the week of August 25, 2024. The outfit, designed by Yoon Ahn in collaboration with Nike, features a playful mix of tulle, ribbons, and frills, embodying a 'Lolita goth' aesthetic. Osaka's look includes a bomber jacket adorned with a large bow, a competition dress with a smaller bow on ruffled tiers, and tiny bows on her shoes. The design process involved Osaka sharing her inspirations from Japanese subculture, particularly the 'Lolita' style, which emphasizes cutesy and girly elements. Ahn, who co-founded the Tokyo label Ambush and has worked with Nike since 2018, encouraged Osaka to express her ideas freely, leading to the creation of this distinctive outfit. The collaboration highlights a shift in tennis fashion, suggesting that athletic wear can transcend traditional styles. Two versions of the outfit were created: one in black for evening matches and another in green for daytime play. This innovative approach to tennis attire not only reflects Osaka's personal style but also aims to inspire other players to embrace individuality in their clothing choices. Additionally, a version of the outfit has been made for Osaka's one-year-old daughter, Shai, who may watch her mother compete. This gesture underscores the personal significance of the outfit and the connection between Osaka's professional and family life, showcasing her role as both a mother and a trailblazer in sports fashion.