Kevin Bacon teams up with Matthew McConaughey in Super Bowl ad for Uber Eats

In the lead-up to the 2025 Super Bowl, Kevin Bacon and Matthew McConaughey collaborated on a humorous commercial for Uber Eats. The ad humorously explores the connections between food and football, stating that Bacon's last name, which aligns with a popular food, adds to the comedic value. Bacon shared his excitement about the commercial in an exclusive interview, highlighting its funny premise that intertwines football history with culinary themes. He noted that his involvement stemmed from a unique social media discussion on food linked with the beloved sport. As the Super Bowl approaches, advertisers have been gearing up to capture the attention of more than 120 million viewers expected to watch the game between the Philadelphia Eagles and the Kansas City Chiefs. Various brands, including Häagen-Dazs, Hellmann's, and Little Caesars, are implementing humorous and celebrity-filled tactics to engage with audiences. Kevin Bacon emphasized the importance of humor and light-heartedness in the commercial, indicating how old sayings are tied to food consumption and football traditions. In addition to his work on the Super Bowl ad, Bacon has been active on social media, where he shares motivational music content aimed at lifting people's spirits every Monday. Reflecting on this, he expressed joy in discovering new tunes through interactions with his audience, showcasing an evolution in his engagement with fans. His wife, Kyra Sedgwick, is occasionally involved in his social media projects, and while she doesn't always remember Super Bowl Sunday, Bacon assured her that he would remind her this year. This year's Super Bowl ads aim to offer laughter and surprise to draw viewers in. Brands aim to combine humor with familiar celebrities to create memorable impressions in a competitive landscape. As they search for effective ways to represent their brand, the overall marketing strategies reflect a keen understanding of the audience's appetite for entertainment and light-hearted promotion. Kevin Bacon and Matthew McConaughey's collaboration is one of many instances of brands intertwining their narratives with popular culture, emphasizing the power of creativity and comedy to resonate with viewers during an event as watched as the Super Bowl.