Zoox launches free robotaxi service in Las Vegas
- Zoox's robotaxi service in Las Vegas allows users to request rides via an app and enjoy complimentary travel for the first few months.
- The company aims to manufacture 10,000 robotaxis annually and plans to expand its operations into other cities following its Vegas debut.
- This launch reflects Zoox's efforts to catch up with established competitors and promote the safety of its driverless vehicles.
In a significant move for the autonomous vehicle industry, Zoox, a robotaxi company backed by Amazon, has officially launched its public ride-hailing service in Las Vegas. On September 11, 2025, residents and tourists can enjoy complimentary rides in Zoox's uniquely designed robotaxis along the Las Vegas Strip. This debut comes after two years of extensive testing in the city, initially restricted to company employees, and later expanding to friends and family. The service aims to promote safety and the brand, as Zoox gears up to compete with established players like Waymo. Las Vegas is considered an ideal location for such a launch due to its bustling tourism and entertainment scene, providing an excellent platform for Zoox to showcase its technology. The robotaxis can accommodate up to four passengers and travel a maximum distance of about three miles. At present, the service is offered for free to users of the Zoox app, which allows riders to select specific pickup and drop-off points at designated zones, enhancing the user experience with real-time updates and ride summaries. Financially, the ability to provide free rides is significantly supported by Amazon's deep resources, reinforcing its commitment to expanding into the autonomous vehicle market. Zoox, which was acquired by Amazon for $1.2 billion, has an ambitious plan to produce up to 10,000 robotaxis annually in a former bus factory located in Hayward, California. The innovative design of their vehicles, which lack traditional steering wheels and pedals to ensure an optimal use as ride-hailing services, differentiates Zoox from competitors that retrofit existing vehicles for autonomous driving. Looking ahead, Zoox has plans to expand its services beyond Las Vegas, aiming to serve other major cities such as San Francisco, where testing is already underway, as well as Austin and Miami in the not-so-distant future. As the autonomous vehicle sector continues to grow, Zoox wishes to establish itself as a competitive player by prioritizing safety and a superior ride-hailing experience.