Joan Blaeu redefined map-making with the Atlas Maior's lavishness

The Atlas Maior, authored by Joan Blaeu, was published in the Netherlands between 1659 and 1672, marking a significant milestone in the history of cartography. This lavish world atlas consisted of 11 volumes and featured almost 600 maps along with numerous frontispieces and extensive text detailing the attributes of various countries. Throughout its production, the atlas became known for its extravagant design, including ornate cartouches and illustrations of galleons, exotic wildlife, and mythological figures. The adaptation of such flamboyant artistic elements set a standard that has rarely been matched in subsequent publications. Blaeu's work originated during the height of Dutch map-making, a period when the Netherlands was a leading force in trade and exploration. The cost of the Atlas Maior was staggering, equivalent to modern values between £25,000 and £30,000. Its price and opulence often positioned it as a symbol of luxury, making it an object of desire for collectors and historians alike, while also tying the atlas closely to themes of wealth and status. The extensive content covered significant geographical and cultural insights, celebrating regions like Germany for its commerce and Scotland for its intellectual contributions. The atlas captivated scholars and the public, often being referenced in hushed tones, signifying its status among enthusiasts of cartography. It was not until much later that Taschen, a publisher known for its striking visual books, reintroduced the Atlas Maior to a modern audience, making it accessible to those who'd previously only dreamt of owning a copy. The excitement surrounding its reproduction, as recounted by Simon Garfield, highlights the enduring allure of Blaeu’s masterpiece to contemporary collectors. Overall, Joan Blaeu’s Atlas Maior transcends mere functionality as a geographical reference; it is an extravagant artistic representation of the world during the 17th century that reflects the societal values and ambitions of its time. The atlas remains a testament to the heights of creativity achievable in cartography and affirms Blaeu’s place as a pivotal figure in the map-making tradition.