Taylor Swift's Folklore hits 250 weeks on U.K. Albums chart

In the United Kingdom, Taylor Swift's album Folklore has marked a significant achievement by spending 250 weeks on the Official Albums chart. This milestone indicates its immense popularity, further solidified as it climbs two spots to No. 53. Folklore is now the third of Swift's albums, following 1989 and Lover, to reach this landmark, with 1989 holding the record for the longest time on the charts, totaling 373 weeks. Although the current position may seem low, Folklore demonstrates its enduring appeal, staying relevant even during a period when Swift is not promoting any new releases. Swift's success is not limited to the U.K. charts; in the U.S., Folklore has also recorded 250 weeks on the Billboard 200 and the Top Alternative Albums chart. During this timeframe, the album's position on these charts fluctuated, dipping three spots but rising on the alternative charts. Folklore’s continued presence on various rankings illustrates the lasting impact of its surprise release in 2020 amid the global pandemic, which showcased a different sonic direction for the artist. Moreover, Folklore's performance extends to streaming and physical sales. It has reached 250 weeks on the Official Albums Streaming chart and has appeared on the Official Physical Albums list, although it currently ranks at No. 98. The album has consistently attracted a considerable audience, recording over 14,300 equivalent album units sold in the recent tracking frame, with nearly 1,900 from pure purchases. This sustained interest reflects that millions of fans continue to actively engage with her music. Despite a quieter promotional period for Swift, her catalog remains remarkably strong and resilient. As many of her projects continue to sustain their presence in the music industry, Folklore stands as a testament to her versatile artistry and commercial success. Critics have lauded the album since its release, and it has solidified Swift's status as one of the most compelling figures in modern music, signalling her innovative approach in the years following its release.