Coleen Rooney sparks holiday craze after raving about resorts

In early December 2024, Butlin's resorts in the United Kingdom saw a significant increase in holiday bookings following Coleen Rooney's enthusiastic remarks about her family's vacation to Butlin's Skegness. During her time on a reality television show, the WAG, who is married to former England footballer Wayne Rooney, spoke positively about their experience at the resort, describing it as the 'best holiday ever.' This recommendation resonated with viewers and fans alike, as she shared her son's glowing review of their trip, which contributed to a surge in interest from potential holidaymakers looking for family-friendly vacations. In response to the publicity generated by Coleen Rooney, Butlin's management decided to introduce a discount code, ROO10, offering a 10% reduction on all family bookings for the year 2025. This promotional offer was designed to capitalize on Coleen's endorsement, making it an attractive option for families considering a getaway. The discount was set to remain valid until midnight on December 8, 2024, the date when the current season of the ITV show featuring Coleen would conclude. Butlin's representatives expressed their excitement about the positive feedback from Coleen's experience, emphasizing how much the resort values customer testimonials and recommendations. Moreover, this marketing move aligns with a broader trend in the travel industry, wherein celebrity endorsements and personal experiences significantly influence consumer behavior. The increased bookings post-Coleen's comments reflect the importance of word-of-mouth advertising, particularly when shared by well-known public figures. Families seeking memorable holiday experiences often turn to such endorsements when making their vacation decisions, showcasing how influential a positive review can be. Overall, the connection between Coleen Rooney's enthusiastic promotion of Butlin's and the resultant surge in bookings illustrates how effectively celebrity culture can intersect with the travel industry. As families plan their 2025 holidays, many will likely take advantage of the limited-time discount, motivated by the positive stories shared by Coleen and her family about their enjoyable stay at Butlin's Skegness.