Pivotal launches $1 million donation match for women and families

In the United States, on December 3, 2024, Pivotal, an organization founded by Melinda French Gates, announced the initiation of a donation match program called the 'Pivotal Donation Match for Women & Families'. This program aims to inspire acts of generosity and reinforce the importance of family caregiving, particularly among women. The initiative includes matching donations up to $500,000 at a 1:1 ratio, allowing significant contributions to the Rosalynn Carter Institute for Caregivers and the Vote Mama Foundation, with a combined potential match of $1 million. The donation cap for individual contributions is set at $20,000, encouraging more donors to participate and elevate their impact on caregivers. The selection of the Rosalynn Carter Institute for Caregivers highlights the recognition of family caregivers' vital roles, a particularly pressing issue as over 105 million family caregivers exist in the U.S. These caregivers often face unique challenges, especially women who spend significantly more time providing care compared to their male counterparts. By partnering with RCI, Pivotal aims to leverage its expertise and resources to facilitate meaningful changes in how caregivers are supported by systems and policies at large. Melinda French Gates spoke about the need for a more equitable society and the importance of supporting caregivers this GivingTuesday. The timing of this campaign comes as societal issues related to the 'sandwich generation' emerge, where individuals, particularly women, juggle responsibilities of work, parenting, and caregiving for aging or disabled family members. The campaign encourages donations via Every.org until noon Eastern on December 13, 2024, creating a window for donors to have a tangible impact on the welfare of caregivers in their communities. The partnership with RCI is not only a financial initiative but also reinforces the commitment to advocacy and systemic change required to improve conditions for caregivers. By financing RCI’s innovative programs that address these systemic issues, Pivotal’s initiative is poised to influence policy decisions, advocate for caregiver rights, and improve research on caregiving. The mission underscores the necessity of making caregivers more visible and supported in all areas of society, marking a significant step towards enhancing the well-being of the millions who provide this essential service.