Howell hires PR firm to address racism and homophobia controversy

Howell, Michigan has faced significant challenges regarding its reputation due to multiple incidents involving racism and homophobia. Over the years, the city has been in the spotlight for numerous negative events, including gatherings that have links to the Ku Klux Klan in the 1970s and a recent Neo-Nazi demonstration outside a performance of The Diary of Anne Frank. As a response to persistent negative perceptions, the city officials are considering the engagement of a public relations firm to help transform and strengthen Howell's image. Despite these efforts, community members have expressed skepticism about the ability of a PR firm to address the deeper issues of racism that do not just vanish with strategic communication tactics. Julie Ohashi, co-founder of Stand Against Extremism LivCo, highlighted that merely rebranding Howell may not be effective, and Mayor Bob Ellis has acknowledged the complexities of the situation stating that they are looking for meaningful solutions rather than quick fixes. Overall, while the city government is taking steps to improve Howell's perceived reputation, there is significant doubt among residents about the efficacy of public relations strategies in tackling the root causes of discrimination and intolerance present in the community. The discussion around this issue reflects a broader conversation about how cities with similar histories can effectively address deep-seated social problems.