OnePlus unveils Major Sale on OnePlus Open, October 2024

In the United States, OnePlus has initiated a significant sale on its OnePlus Open foldable phone as of October 23, 2024, responding to competitive pricing from major brands like Samsung and Google. The company has temporarily increased trade-in values for older devices during this promotional event. However, OnePlus's current trade-in offers fall short of rival Samsung's higher valuations for similar devices, revealing a disparity in trade-in schemes among these tech giants. Additionally, consumers without a trade-in can benefit from an extra discount of $100 off the final phone price when purchasing the OnePlus Open. The sale includes many other OnePlus products, which are either discounted or bundled with free gifts. Specifically, buyers of the OnePlus 12 receive either a Nord N30 smartphone or a OnePlus Watch 2R as part of the deal, enhancing the overall attractiveness of the promotion. Looking ahead, the company is preparing for the upcoming Black Friday sales and anticipates launching the OnePlus 13 in China next week, with a global release expected early next year. This strategic timing suggests that OnePlus is keen to bolster its market presence during a highly competitive retail period, capitalizing on consumer interest in the latest smartphone technology. As the company pushes forward with these substantial discounts and promotions, it highlights the dynamic pricing landscape within the smartphone market, prompting both consumer interest and consideration of trade-in valuations within this competitive environment.