Rebekah Vardy launches sweets-flavoured vodka shots amid I’m A Celebrity stint

In a recent announcement, Rebekah Vardy confirmed her involvement in a new business venture, launching a range of sweets-flavoured vodka shots. Vardy, a former contestant on I'm A Celebrity... Get Me Out Of Here!, stated that she and fellow ex-contestant Dennis Wise developed the idea after he sampled some of her husband Jamie Vardy's drink recipes at her home. The pair has collaborated with Leicester-based Drinks Chef to create the new product, which will initially feature three flavours: lemon, strawberry, and orange. They aim to present a fun and enjoyable drink, emphasizing their light-hearted approach in the business and their personal connection as friends and families. The product is set to be available online and in various bars and restaurants across the UK, complete with a promotional video targeting social media users. Simultaneously, Vardy expressed her feelings about watching Coleen Rooney participate in the latest series of I'm A Celebrity, insisting that she had no issues with it and found enjoyment in her former rival's appearance on the show. With the ongoing trials, Vardy also noted her amusement at Rooney's misfortunes, stating it was 'the gift that keeps on giving'. The philanthropic and competitive nature of reality television seems to revive old tensions between the two women while also presenting new business opportunities that have sparked interest from the public. Within this context, Vardy is contributing to her brand by leveraging her experience and connections formed during her previous stint on the show. This launch coincides with a time when Rooney is also making moves by partnering with a Liverpool-based sports health company, thus illustrating how both former contestants are striving to establish new public images through enterprise engagements. Ultimately, Vardy's collaboration with Wise seems to reflect both her entrepreneurial spirit and the playful camaraderie they developed during the reality show, which continues to resonate with their audience and potential investors.