Cameron Diaz's Break from Hollywood Inspires a Wine Revolution
- Cameron Diaz and Katherine Power co-founded Avaline in 2020, focusing on organic and vegan-friendly wines.
- They identified a lack of transparency in wine labeling, prompting them to advocate for clearer ingredient lists.
- Their efforts have disrupted traditional practices in the wine industry, leading to Avaline's success as a best-selling brand.
In 2020, Cameron Diaz, alongside Katherine Power, co-founded Avaline, a wine brand focused on organic and vegan-friendly options. Their journey began when they questioned the lack of transparency regarding wine ingredients, realizing that many consumers were unaware of what they were drinking. This led them to advocate for clearer labeling in the wine industry, which has traditionally been resistant to change. Despite initial skepticism from the wellness community in Los Angeles, their efforts have gained traction, positioning Avaline as one of the best-selling wine brands in the U.S. Diaz, who took a break from acting to focus on personal growth and family, found a new passion in this venture, emphasizing the importance of pursuing what truly matters to oneself. Their work is reshaping industry standards and encouraging a shift towards more informed consumer choices in wine production.