Netflix's ad-supported tier hits 70 million users two years after launch

In November 2022, Netflix introduced its ad-supported subscription plan in several countries including the US, UK, Canada, and Australia. The service has now achieved a remarkable milestone by amassing 70 million monthly users, a significant increase from the 40 million reported just in May 2024. This growth is largely attributed to the plan being responsible for half of all new signups in regions where it is available. Netflix has also been actively encouraging users to opt for the ad-supported tier by discontinuing its cheapest ad-free service. The company plans to expand its ad technology infrastructure globally in the coming years and will feature ads during live events, including sports programming.