Dawn French Returns as M&S Fairy and Makes On-Screen Debut!
- Dawn French is featured in a dual role as the voice of the M&S Fairy and appears on-screen for the first time.
- The Christmas ad campaign highlights a range of festive food offerings and includes a special performance by Katherine Jenkins.
- The campaign aims to engage customers through various channels, promising an enchanting holiday experience.
Marks & Spencer launched its 2024 Christmas TV ad campaign featuring Dawn French in a dual role. The ads, which debut on November 4, present French as the voice of the M&S Fairy and showcase her on-screen presence for the first time. Accompanied by Elton John's festive classic, the advertisements will highlight M&S's Christmas food offerings with delectable visuals. The campaign features six parts, promoting items like the slow-cooked turkey and festive desserts, along with traditional Christmas treats. Katherine Jenkins will surprise viewers with a special performance on December 17, adding a memorable touch to the series alongside a joyful choir. Sharry Cramond, M&S Food Marketing Director, expressed excitement about combining humor and charm in this year’s campaign with French's presence. In addition to the television ads, M&S promises exclusive behind-the-scenes insights on social media and in-store surprises for customers. The emphasis on customer engagement extends the enchantment of the M&S Fairy, allowing shoppers to connect with the beloved character during the holiday season. This multi-channel approach to the holiday campaign aims to create a magical experience that resonates with customers throughout the festive period.