Mail Metrics expands its empire by acquiring Adare SEC in bold UK move

In a significant development for the communications sector in the UK, the Dublin-based technology firm Mail Metrics has secured the acquisition of Adare SEC, a well-established communications management company operating in the UK. This strategic move, which occurred as part of Mail Metrics' plan for expansion, marks the company’s fourth acquisition in recent years and is aimed at enhancing its capacity to deliver digitized customer communications within highly regulated sectors, particularly financial services. Given its growing client base, the deal is anticipated to substantially increase the company’s operational staff and revenue, expanding the current employee base from 150 to 600. The acquisition is also underpinned by significant financial backing from MML Growth Capital Partners Ireland, which has invested a notable but undisclosed amount for a minority stake in Mail Metrics. Furthermore, this deal received support from major banks including Bank of Ireland and AIB, reinforcing the trust and confidence financial entities have in Mail Metrics’ potential for growth following this acquisition. Nick Keegan, the group CEO for the UK and Ireland, expressed optimism about the acquisition, noting it as a landmark day for the company and emphasizing the combined strengths that will emerge from the merger with Adare SEC. Adare SEC has a rich history in the communications industry, having been established in 1991 and formerly known as Opus Trust Communications until its rebranding in 2022. Operating multiple sites across key locations, including Huddersfield, Leicester, and Glasgow, Adare SEC has built a reputation for delivering exceptional customer service and reliable communications management solutions. This merger will position Mail Metrics to leverage Adare SEC’s established presence and expertise, enhancing its solution offerings while meeting the evolving compliance and communication needs of clients across the UK and Ireland. As Mail Metrics continues to grow, Keegan has expressed gratitude for the collaboration with his financial partners and the remarkable foundation Tony Strong, the CEO of Adare SEC, and his team have established. Both firms aim to merge their competencies to provide innovative and compliant communication solutions, marking a transformative phase in their journey of scaling operations amid increasing demand for digitized communications in regulated sectors. By integrating Adare SEC's operations, Mail Metrics is not only expected to amplify its market presence but also to lead in the development of solutions that fulfill the regulatory needs of its diverse clientele.