Anheuser-Busch beer claims top tap spot, shattering competition

In November 2023, Michelob Ultra became the leading beer on tap in the United States, surpassing Bud Light, which had held the top spot for a significant period. According to data from Draftline Technologies, which monitors over one million tap lines across the country, Michelob Ultra achieved this milestone on November 1, 2023, and has since maintained its position through December. Jennifer Hauke, founder of Draftline Technologies, stated that this change reflects a significant shift in consumer preferences towards lighter beer options. Anheuser-Busch InBev, the parent company of both brands, has been focusing on expanding the Michelob Ultra brand over recent years, marking it as a pivotal growth driver for the company. Bud Light, despite falling to second place, still commands a considerable share of the draft beer market, retaining impressively more than 30% compared to its closest competition. This loyalty to Bud Light reflects the historical strength of the brand, which has shown resilience even amid shifting preferences. Hauke noted that while Bud Light's popularity dipped earlier in 2023 following a controversial partnership with a transgender influencer, the brand's loyalty among consumers has kept it strong in the marketplace. This historical transition in the rankings has been years in the making. Anheuser-Busch had indicated its intentions to bolster Michelob Ultra years prior, recognizing the growing market for low-carb, low-calorie beers that cater to health-conscious consumers. Data analysis from NielsenIQ indicated that in comparison to other brands, while Modelo took the lead with 9.3% of beer dollar sales, Michelob Ultra followed close behind with 7.1%. Other beers in the top draft rankings include Coors Light, Blue Moon Belgian White, Modelo Especial, Miller Lite, and Stella Artois, demonstrating a competitive landscape within the industry. The strong performance of Michelob Ultra not only highlights changing consumer preferences but also emphasizes the role of distributors and breweries that continuously work within their communities to promote these brands. Overall, this shift showcases how consumer tastes evolve over time, influencing market dynamics and brand strategies.