Google shifts AI strategy to tackle ChatGPT competition
- Demis Hassabis has been placed in charge of both AI research and the Gemini product team.
- Nick Fox, a veteran of Google, now oversees the Search division, which is crucial for Google's revenue.
- These changes are part of Google's strategy to better compete in the evolving AI landscape.
In October 2023, Google implemented significant structural changes to enhance its competitive stance against AI technologies like ChatGPT, particularly focusing on its Gemini project. Demis Hassabis, the head of Google's AI research, was given control over the Gemini product team, allowing him to integrate research and development processes directly. This shift aims to streamline the transition from theoretical models to practical applications in the chatbot experience. Additionally, Nick Fox, a longtime company executive, has been appointed to manage Google's Search operations, a vital part of the company’s revenue generation. These adjustments reflect Google's strategic response to rapid advancements in AI from competitors and signify a potential pivot in the landscape of AI-driven services. The move indicates a serious commitment from Google to leverage its research capabilities effectively against OpenAI’s offerings and other emerging technologies in the AI market.